Americans are flocking to Europe’s hot spots. Here’s where Europeans are going instead

Terry Ward, CNN
July 11, 2023 - Full Article

CNN — If this past summer’s influx of American tourists in Europe’s favorite summer hot spots – from the French Riviera to the Greek islands – was a flood of epic proportions, then the continent should expect an all-out tsunami from across the pond for the rest of this summer.

American arrivals in Europe this crazy summer are expected to surpass last summer’s numbers by 55%, according to analysis by travel insurance provider Allianz Partners. And you hardly have to wait in an Instagram-famous gelato line or queue up to pack into the Vatican for a tour to feel the crunch of Europe’s summertime crowds.

“I thought last year was crazy; this year is even more booked. I can’t believe how packed Europe is. Any popular city is above and beyond booked right now,” said Tania Swasbrook, co-founder of luxury travel consultancy Vgari Lifestyle, in an email to CNN Travel.

Swasbrook said she’s advising clients looking to steer clear of the hordes to consider visiting “parallel countries” and places – destinations in Europe with similar offerings and beauty that aren’t quite as squarely in the crosshairs of the American masses as the big-name spots.

“You want to see the beauty of Tuscany, but it’s booked and very expensive. Well what about Slovenia?” she said. “If you adore Split in Croatia, why not head just west along the coast to see Trogir, instead.”